Social Media Management For Itihaas Restaurant Group
Project Overview
Itihaas Restaurant Group, a well-established name in the culinary industry, operates multiple distinct dining brands. While each restaurant had its own loyal following, the group needed a cohesive and powerful social media strategy to amplify its collective presence, showcase its diverse offerings, and drive reservations and engagement across all its brands. We were tasked with managing their social media to tell a unified brand story while celebrating the unique identity of each restaurant.
- Client Name: Itihaas Restaurant Group
- Industry: Hospitality & Food
- Platforms: Instagram, Facebook, and Google Business Profile
Our Solution: A Cohesive Social Media Strategy with a Multi-Brand Focus
Our strategy for Itihaas was built on a dual approach: maintaining a high-quality, professional presence for the overarching group while tailoring content to highlight the unique charm and culinary style of each individual restaurant.
Key Strategies & Highlights
1. Immersive Content Creation We understood that in the food industry, visuals are everything. Our team captured stunning, high-resolution photography and video of their signature dishes, elegant interiors, and vibrant dining experiences. We created a visually rich feed that enticed followers and made their mouths water.
2. Brand-Specific Content Calendars We developed unique content calendars for each restaurant brand under the Itihaas umbrella. This allowed us to highlight specific menus, seasonal specials, and events for each location while ensuring the overall quality and tone remained consistent with the group’s premium image.
3. Strategic Engagement & Community Building We didn’t just post content; we actively engaged with the audience. We responded to comments and direct messages, ran polls and interactive stories, and encouraged user-generated content by featuring customer photos. This fostered a loyal and active online community.
4. Targeted Paid Advertising To reach new customers and drive reservations, we created targeted ad campaigns on Instagram and Facebook. We leveraged precise audience targeting based on location, interests, and dining preferences to ensure ads were seen by people most likely to become paying customers.
5. Google Business Profile Optimization We managed and optimized the Google Business Profile for each restaurant. This included updating menus, posting high-quality photos, and responding to reviews. This crucial step helped improve their local search rankings and made it easier for customers to find and contact them.
Results
Our social media management for the Itihaas Restaurant Group has led to a significant increase in online engagement, brand visibility, and direct customer interaction.
Increased Engagement: We saw a 📈 40% increase in post engagement (likes, shares, comments) across all social media platforms.
Audience Growth: The collective following across all their social media channels grew by 25% in the first six months.
Higher Website Traffic: Social media became a primary driver of website traffic, with a 30% increase in clicks to the reservation page.
The social media channels are now a vibrant, active hub that effectively showcases the quality of the Itihaas brand and consistently attracts new customers.
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